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  • Writer's pictureMcKenna Marketing Solutions


Updated: Jul 29, 2021

Does your digital marketing strategy need a refresh this year? To stay competitive in your field, it’s essential that you are staying up to date with the latest digital marketing trends out there.

Luckily, we’re here to help with a forecast of the top digital marketing trends you can expect to see in 2021. Keep your marketing strategy fresh and effective by integrating these practices into your marketing efforts starting today.

1. Interactive Content Is Key

While interactive content has been around for a while, brands are just beginning to recognize how necessary it is in boosting engagement with their audiences. This is a great way to improve the enjoyment of your audiences, which allows you to keep their attention digitally. This allows you to maintain followers that you can then convert into loyal customers.

On social media platforms like Instagram, creating interactive content is both effective and simple. Content such as polls, quizzes, surveys, and open-ended questions allow your followers to feel that they are engaging with your brand and that you value their opinion. This is a great way to humanize your brand while connecting with your followers.

2. Offer Your Followers Value

Running giveaways and contests on your social media platforms allows your followers to feel that they have the potential to gain value from your brand. This is also a great way to grow your followers through user-generated content, tags, and shares. The longer the amount of time that your users engage with your content, the better your standing is in the digital algorithm that allows your brand more visibility on both search and feed platforms.

3. Customer Segmentation

A trend that will become more important as brands strive to improve their marketing efforts and ad campaigns is customer segmentation. When creating social media marketing campaigns, creating ads that effectively influence your target audience is a must. However, to optimize your ad campaigns, it is most effective to segment your audiences based on demographics such as age, location, gender, and interests rather than attempting to create ads that speak to the masses.

Create grouped or segmented target groups based on the different buyer personas associated with your brand or customer base. You can then create content that is specifically geared towards this demographic which will allow you to create ads that speak to them most effectively. You may also consider segmenting your email marketing campaigns, allowing you to send your subscribers content that is tailored to their preferences.

Stand Out In Your Market This Year With the Top Digital Marketing Trends in 2021

For many companies, a new year means new business goals. If you are hoping to improve your digital marketing efforts this year, keep these trends in mind and work to integrate them into your new year’s marketing efforts. Keep your followers engaged and involved with the methods above to make sure you’re building brand recognition and trust that can widen your customer base and boost your profits in 2021.

Do you need professional assistance with your social media marketing strategy? Contact Mckenna Marketing Solutions today to get started.

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