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  • Writer's pictureMcKenna Marketing Solutions

The Main Types of Social Media Users and How to Market to Them


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Did you know that there are 3 main types of social media followers and that they all resonate with different marketing techniques? If you’re hoping to reach your target audience, you should learn more about the different types of social media followers out there so that you can see which one your ideal consumer is.


To learn more about the main types of social media users online today, keep reading. Optimize your social media marketing methods with this helpful guide.


The Professional


The professional social media user is focused on expanding their network, whether it be for personal or professional reasons. These social media users will use their profiles to share their opinions on certain trends and issues or to reflect their intelligence. These users will post consistently but will take a considerable amount of time to create their content.


Followers of the professional user will look towards them as a credible source for information or thought-provoking content. While these users are prevalent on all platforms, they are most common on professional sites like LinkedIn. This user enjoys consuming content that they also create and share, meaning to connect with this user, you want to post educational, news-worthy, and interesting blogs, articles, and industry advice.


The Creator


This follower is someone who follows and creates trends. They are creatives that are drawn to innovation and use the internet as a platform to share and display their work, regardless of the medium. This could be a creative user with a photography account or a makeup tutorial account.


The creator, if successful, is likely to rise to influencer status, as they tend to focus on a specific niche that can grow a following and attract marketers. For example, for a brand that sells clothing, a fashion blogger would be a great influencer to link up with for marketing content.


The Sharer


The sharer is a social media user that uses platforms for their intended purpose: to share and connect. This user is likely to engage more than others, and you can find that they are often creating posts, sharing and commenting on other’s posts. Often, these users enjoy sharing helpful information with their followers, meaning they may post videos of content they create themselves and are prone to sharing reviews on products they have experience with.


The sharer is the social butterfly in the world of social media, and they can be an incredibly helpful follower for marketers, as they are likely to share your products or services with others if they’ve had a great experience with your brand.


Main Social Media Users Explained


Now that you know more about the main types of social media users out there you can ask yourself two questions:


  1. What kind of user is your ideal customer? Or are they a combination of the users mentioned above?

  2. What kind of social media user are you?


Do you need assistance effectively reaching your target social media audience? At Mckenna Marketing Solutions, we conduct tons of research to make sure we know exactly who your audience is and the best way to target them.


Contact us today to inquire about our service and let’s get in front of your ideal customer base together.

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